Women in the Automotive & Technology Industry
As we enter into another work week and get ready for what lies ahead, many of us are still celebrating #HappyInternationalWomensDay2018. We know that women to this day are still facing many injustices and challenges that are reprehensible in this day in age. However, despite the adversities and atrocities taking place, I want to shed some light on the more notable achievements and contributions women and companies are making to the automotive and technology field that directly affect our market. So let’s pack our passports and begin our journey in Palestine.
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Meet the Female Drift Racers of Palestine
Drifting is a motorsport originating from the mountain roads of Japan. It’s a driving technique where the driver deliberately oversteers, with a total loss of traction on the tires (usually rear), while keeping control and driving the car through the entirety of the corner. The beauty of the sport that is that you have the ability to create your own style or flare when you flick the car around the corner.
Amongst the roadblocks, checkpoints, and overall life in the occupied West Bank, a vibrant street racing scene has emerged. The “Speed Sisters” have been able to push the boundaries of what is expected while remaining respectful to their community. According to an Al Jazeera article (Speed Sisters: Palestine’s All-Female Racing Team): “Each one of them deeply loves their community and culture and wanted to do what they loved to do with the support of their community. They taught me about resistance, not giving up and being true to yourself.”
By breaking the mold, these powerful women are sending out a very formidable message: “Follow your dreams.” While it may sound cliche to some, this is beautiful and inspiring. Both men and women have certain “expectations” to follow, depending on their culture. The Al Jazeera article said it best: “I believe that the story of the Speed Sisters can open up worlds of possibility in the imaginations of men and women, girls and boys in the Middle East and around the world.”
We can only imagine seeing what the next generation will bring to the sport and industry by following the actions of these ladies.
We all know there is a major gender cap when it comes to women in the tech field. Even though women make up a large portion of the workplace and social media realm, unfortunately, they only represent a small percentage of the tech field. According to the Financial Times article (How the tech industry is attracting more women): “Some tech companies are attempting to correct the imbalance with measures such as training staff in unconscious bias awareness, deleting gender from CVs, insisting that shortlists include women, improving referral incentives, introducing retraining programmes for returners, enhancing maternity rights and showcasing female role models on social media.” In addition, changing the way in which jobs are currently being advertised is proven effective in a small push towards the change in the industry balance.
By raising awareness in the job ads, one will be able to see in the future an increase in a female demographic in overall car culture.
Co-authored Julian Middleton – HueCore Sales and Marketing – firstname.lastname@example.org